Soft-Benching
Add some UX/IA and Digital marketing bench strength without adding any overhead.
Short & Long term project, client-specific, or retainer-based services keeps you lean and mean.
- Information Architecture
- Wireframing & Rapid Prototypes
- Taxonomy Design
- Persona Development
- Buyer Journey Mapping
- Usability analysis
- UX (Needs) Discovery Sessions
+1 Your UX Bench Strength?
Sales Support
Customized fixed-price scans/audits on existing or prospective clients’ digital assets to hone in on technical, creative, architectural, strategic and content related gaps, errors and shortcomings.
Give your sales team an “in” to chat up all the great things you can do for them.
- IA & Sales Strategy alignment analysis
- Content (and content-gap) review
- Light SEO scans
- In-depth Usability audits…
- SERP analysis
- Social Media Audit
- Competitor analysis
- Goofy miscellany that’s costing your client money
+1 Your Sales Team?
Strategy & Planning
Sometimes a client just isn’t “ready” enough for a mutually beneficial agency relationship.
I work with SME’s at a strategic planning level to get their business plans, and marketing goals in line with customer needs and prepare their teams for bigger, longer-term campaigns and projects.
- In depth vision and mission planning
- One page “business model canvas” workshops
- Sales and marketing channels strategy
- Inbound & content Marketing planning & prep
- Google analytics set up
- Comprehensive measured marketing strategy development